Fruit Logistica: Fruits Gaining Attention
Already for the 12th time, Global Fruit Point had its own stand at Fruit Logistica and took the opportunity to maintain existing business relationships and establish new contacts at the top event of the industry. Managing directors Sven Heinsohn, Matthias Neuel and René Struve as well as the whole GFP team had many intensive talks with customers, suppliers and service providers from all over the world and were very satisfied with the outcome of this year’s Fruit Logistica.
Having a joint stand at the fair with the company Lührs has already become a tradition and underlines the friendly cooperation between GFP as direct importer of overseas fruit and the wholesaler specialized on regional produce from the growing area “Altes Land”. The GFP stand with its open design and the bright orange accents gave a hearty welcome to the visitors. Also the fruit cocktails that were created specifically for the fair and whose names refer to the most important growing regions in the southern hemisphere were very much appreciated.
The talks at the fair concentrated on the key assortment of Global Fruit Point, especially the broad range of table grapes (the most important item by volume), pip fruit, stone fruit, and citrus. The company recorded a strong growth in this field and will continue to concentrate on this product portfolio also in the future.
In addition, also berries and some subtropical fruits such as avocados, mangoes, lychees, melons, pineapples, pomegranates, and passionfruit are gaining increasing attention. Especially for the so-called “superfoods” – products with extraordinary nutritional properties like, for example, blueberries, avocados, mangoes or pomegranate – the team in Buxtehude expects a strong development in the forthcoming years. Some of these products are far from being niche articles and have become basic items on the supermarket shelves. Apart from that, Global Fruit Point also sees a clear increase in the demand for Fairtrade products and is adapting its sourcing activities to it.
Most of the international visitors of the GFP stand came from the main supplying countries South Africa, Argentina, Chile, New Zealand, Peru, Brazil, and India. New contacts were established with several growers/exporters from Latin America, for example from Mexico and Colombia. Both countries are becoming increasingly important for the supply of the European market.
A continuing topic in Berlin was the question of how to encourage consumers by joint activities to eat more fruit and vegetables. Fresh fruits are fantastic products – yummy, healthy, natural – and the GFP team wants to convince even more consumers of this fact. Some growers already have adopted this trend by developing special packaging options, interactive websites, social media activities and other ideas to approach especially kids and youth as the customers of tomorrow. Together with its partners from the retail and production sector, Global Fruit Point wants to infect young consumers with its own enthusiasm for fresh fruit: “A Passion for Fruit!“.